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The advertising industry is developing
rapidly.
Radio, television and press are controlled by the Government.
Radio and television stations, newspapers and magazines may
sign contracts with advertisers or advertising agencies, and
are responsible to the cultural and information management authorities
for advertisement contents. In the case of large public advertisements,
advertises should register with a Vietnamese licensed advertisements
company, which company should seek a permit from the provincial
or central city’s culture and information department. Spirits
and cigarettes are not allowed to be advertised by any information
means. Pharmaceutical, sanitation, agricultural and medical
products should not be advertised if they have not been registered
or licensed in Vietnam. |
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